Shadow Lake Group is a global boutique advisory firm based in Toronto, Canada. They assist and advise a wide range of life science companies, from seed-stage biotechs to large pharma companies, in business development. A key part of Shadow Lake Group’s work is providing clear, comprehensive reports to their clients that present partnering activities and discussions.
Previously, Shadow Lake Group used Salesforce to track their partnership discussions. However, Salesforce was cumbersome, requiring a great deal of adaptation, improvisation, and ingenuity to be used for life sciences business development. For example, there was no easy way to track conference attendance, asset information, or therapeutic areas of interest. As a result, Shadow Lake Group was simultaneously tracking some information in Salesforce and juggling Excel files for the rest. It was an inefficient, frustrating, time-consuming process.
Shadow Lake Group decided to look for a software better adapted to their needs, eventually selecting Inova Software’s expert biopharma partnering platform.
“Inova checked all the boxes. It’s designed for biopharma business development, integrates with partnering conferences, and enables easy, professional reporting,” - Cathy Miner, Managing Partner.
Life Science Expertise
Since Inova Software is designed for biopharma partnering, it was easy to adapt to Shadow Lake’s processes. Every step of the way, Shadow Lake Group was supported by their dedicated Customer Success Manager (CSM), from the first demo through implementation to daily usage. A dedicated CSM is a critical aspect of Inova’s offering, helping users get started faster, make adjustments more easily, and maximize the value they get from Inova.
“A dedicated Customer Success Manager has been a gamechanger. She’s always happy to help, offer advice, and answer questions. We know that we can rely on her, she’s like an extension of our team. It’s such a refreshing change,” - Cathy Miner, Managing Partner.
All their partnering data in one place
Today, Inova Software is a daily tool for Shadow Lake Group. They carefully track all of their interactions with potential partners, including partnering conferences, emails and key documents. By keeping everything in one place, they save time and streamline their processes. Instead of having to search through multiple sources they know exactly where to find the information they need.
Better meetings at conferences
Using the BIO Connector, Shadow Lake Group imports their meetings from conferences in seconds. With the complete history of who they’ve met, what was discussed and when, they prepare for meetings more efficiently.
“Being able to easily import our conference meeting history has improved the quality of our meetings and made the preparation a lot easier. The BIO Connector enables us to track things that we simply couldn’t before,” - Cathy Miner, Managing Partner.
Powerful, easy reporting
One of the biggest changes for Shadow Lake Group has been reporting. Up until now it has been a very time-consuming process. Creating professional, easy to understand reports quickly is critical to their work. Using Inova, Shadow Lake Group creates customized reports in seconds, demonstrating the progress of their discussions and further reassuring their clients that they are in good hands.